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Sales Cloud Lightning is a game changer for all businesses who looking to increase their customer relationship management capabilities. it is a revolutionary platform that boosts up your processes, streamlines your productivity, and enhances your overall customer satisfaction. In this blog, we will explore the top 10 benefits of Salesforce Lightning and will also highlight that this innovative problem solver can easily transform the way you interact with your customers. From better customization to enhance mobility and advanced, analytics, salesforce provide everything you need to grow your business to the next level.
Salesforce Classic v Salesforce Lightning
Salesforce Classic was the original UI for the Salesforce platform, and it has been in use for over a decade. It is a desktop-based application with a tab-based interface that is optimized for use on larger screens. Classic is generally known for its stability and reliability, but its interface can feel outdated compared to modern software.
Salesforce Lightning, on the other hand, was introduced in 2015 as a more modern and dynamic UI for the Salesforce platform. It is designed to be more user-friendly, responsive, and customizable than Classic. Lightning features a more visual and intuitive interface, and it is optimized for use on both desktop and mobile devices. Additionally, Lightning includes advanced features like Lightning Components, which allow users to customize their experience with drag-and-drop functionality.
According to a lightning adoption survey, businesses that switched from classic to lightning experienced an increase of 41% in productivity, 44% in conversion, and 40% in collaboration in their business.
Overall, Salesforce Lightning represents a major improvement over Salesforce Classic in terms of usability and customization options, and it is recommended for new Salesforce users. However, some organizations may still prefer Classic due to its stability and familiarity, and Salesforce continues to support both interfaces for its customers.
Sales Cloud Lightning simplifies the process of cloud application development, especially for those who don’t have any experience in app development. You can easily build a customized, responsive app to maximize the productivity of the users.
DTC FORCE provides organizations a Salesforce Lightning app development and consulting services, relevant to their and their customer’s needs and requirements to make it user-friendly and to maximize business potential.
Here are 10 benefits of Salesforce Lightning you need to know about.
Top 10 benefits of Salesforce Lightning
1. Smart and Advanced UI
Salesforce Lightning is faster, more adaptable, and more intelligent than the previous version, Salesforce Classic. It gives users the greatest platform to quickly and precisely locate all pertinent information without any trouble, enabling users to simply meet all consumer demands and deliver consistently individualized experiences. Moreover, it offers a seamless user experience across desktop and mobile platforms, boosting business productivity and revenue.
2. Automate the process of Sales
For sales representatives to work effectively and quickly in order to produce revenue, Salesforce Lightning is highly useful. Because it offers 150 innovative and sophisticated features to meet both the demands of users and consumers. The Sales Path is one of the most useful aspects for sales representatives since it automatically addresses all of their problems, allowing them to comprehend them, make decisions, and work continuously without being bothered or inconvenienced.
3. Rapid and customized app development
You may quickly create a variety of applications for desktop and mobile platforms with the aid of lightning apps. It allows you to quickly and easily alter your application pages in the lighting experience to meet your goals and needs. Also, it offers top-notch and cutting-edge lighting components that you may use in your apps in accordance with your demands.
4. Einstein AI
Einstein AI increases corporate performance overall and is integrated into the Lightning app, making it one of its strongest features. We can predict our consumers’ behavior and purchasing trends across all sectors due to this functionality. The efficiency of the sales team, sales income, and overall business performance significantly enhance due to Einstein Salesforce, which also improves the seamlessness of the user experience.
5. Increased productivity and efficiency of the employees
The data has been collected in a huge amount which is difficult to utilize and manage for sales representatives. Through this app, they are able to work accurately. It helps in managing and keeping track of the data and customer information.
6. Better Analysis
Through the best features of Einstein AI, users can easily track all the data and analysis of the overall sales, customer engagement, purchasing ways, and daily working activities on your dashboard through graphics and pictures to eliminate unnecessary issues and maximize business potential. It helps businesses to make important decisions for their growth and development.
7. Third-party Integration
Salesforce gives users the option for third-party integration, which is crucial for the integration of work orders with accounts, contacts, data, and assets. It is simple to track and evaluate all the data to improve the overall efficiency of your business operations.
8. Lightning Voice
One more of Salesforce Lightning’s greatest features is Lightning Voice. It makes the way of life much easier and less demanding. Because of their ability to accept audio calls from consumers at any time from anywhere in the lightning cloud, sales personnel are able to establish quick connections with them. You may effortlessly accept calls using a mobile phone, tablet, laptop, or anything else. You can also track and log these calls while taking significant notes. Users may operate effortlessly and flexibly as a result of this. implying that users may also offer the most customized experience to meet all of the needs of the clients.
9. Salesforce Lightning Steelbrick CPQ
Steelbrick CPQ was developed within a lightning cloud which is way faster and more efficient than other CPQ applications. Through this platform, the sales team can easily take over the whole process of sales. It helps in managing price and product orders without any consumption of time and effort. The complicated task of generating a quote can be done with a click of a button. Creating business proposals, contracts, and the collection of signatures and important data or documents can be done easily within a lightning cloud.
10. Lightning Customer Community
Those that have access to the Lightning Customer Community may quickly give consumers more individualized experiences. You may combine any data system in the lightning cloud using the customer communities, also you can add to or modify crucial records, data, or information there. From any mobile browser, it enables you to interact with your clients using the salesforce mobile app, where you can carry out all of your duties without difficulty or effort wherever you are and whenever you choose. Using this platform, your brand identity grows and your user and customer experiences improve, which boosts your sales income.
Organizations are able to keep up with everyday advancements and market demands because of the salesforce’s rapid development. The lightning platform improves both the general performance of organizations and their clients’ engagement. It is simple to use by all business communities for their expansion and improvement, and your team may function effectively.