

Configuration AND Set-Up
- Define the data to be used for segmenting subscribers in Salesforce Marketing Cloud
- Determine the user/roles to create Salesforce Marketing Cloud users.
- Assist in enabling Sender Authentication Package and SSL.
- Configure the domain verification custom domain.
- Configure up to 10 Salesforce Marketing Cloud users.
- Create up to 3 Sender profiles.
- Manage all the tasks related to From Address Name.
- Create one Delivery profile.
- Provide advice on IP warming strategy (as per need)
- Creation of 2 Marketing Cloud Journeys and setup of Journey Builder
Data Management
- Create up to 5 Data Extensions in Marketing Cloud.
- Build the Master Data Model with relations.
- Build relational data structure with Marketing Cloud Contacts data.
- Create scheduled automations to reapply segment filters regularly to all subscribers.
- Create up to 3 Publication Lists.

Training Overview
Navigating and administering Marketing Cloud.
Create a filtered data extension from all subscribers (segment)
Develop the content for emails.
Initiate emails from template or HTML code import.
Create preview and conduct test email send.
Send an email to a list segment
Examples for Journey creation
Data extension overview.
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