Standard

$1,000/month

  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000/month

  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration
  • Pardot Campaign Strategy
    • Advanced Dynamic Content
    • Custom Goals
    • ontent Creation
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Google AdWords Integration
  • API Access - Up to 25K calls/day and 5 concurrent connections
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000/month 

  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration
  • Pardot Campaign Strategy
    • Advanced Dynamic Content
    • Custom Goals
    • Content Creation 
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Google AdWords Integration
  • API Access - Up to 25K calls/day and 5 concurrent connections
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day and 5 concurrent connections
  • Dedicated IP Address

 

 


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  1. Visitor Tracking: Allows you to view who is on your site, how long they stay, what kind of content they’re engaging with and when they view the pricing page.
  2. Hosted and Tracked Marketing Files:You can track how your marketing collateral is performing and track URL’s to see which content resonates best with your audience with insight into link clicks, content views, and files downloaded.
  3. Real-Time Sales Alerts: Provides real-time sales alerts to sales reps based on parameters that are set.  It allows reps to quickly brush up on any relevant information before picking up the phone.
  4. Lead Scoring and Grading: Ensures that prospects match your ideal prospect profile before they are sent to sales for follow up, maximizing the opportunity to convert a customer.
  5. Automated Lead Assignment: Automatically assign your leads to sales reps based on minimum score and grade threshold, determined by criteria the customer sets.
  6. Lead Nurturing: Dripping marketing content and 1:1 messaging to your prospects over time, so that they will be more ready to buy when the time comes.
  7. Forms and Landing Pages: You can build custom landing pages without using HTML.  Forms can trigger notifications and score increases.
  8. Progressive Profiling: Allows you to shorten forms to a few necessary fields.  Once a lead fills out part of the form, they will be shown more fields on a different form to fill out, allowing customers to build upon a detailed prospect profile over time.  You can increase your conversion rate by displaying forms with fewer form fields.
  9. Dynamic Content: Create customized buying experiences by displaying content dynamically based on who is viewing your site.  Tailoring your messaging to specific prospects can boost click through rates and increase engagement rates. 
  10. Email Marketing: You can A/B test your email content, create email templates that match your brand guidelines, preview your emails across platforms and devices, test your emails across top SPAM filters, and do advanced email reporting. You can also personalize emails using segmentation for specific groups based on their job titles, product interest, location, etc.
  11. Closed-Loop Reporting: Calculate individual campaign costs at any time and automatically have your opportunity data sync between your CRM and marketing automation. Calculate ROI.  You can understand where your best and worst leads are coming from, allowing you to prioritize your marketing channels and dollars.