Dubai, UAE - May 28, 2024
The lights at Madinat Jumeirah glowed brighter than ever during the Salesforce World Tour Essentials Dubai 2024, a celebration of innovation, collaboration, and global impact. Amid more than 2,000 attendees from across the Middle East’s growing Salesforce ecosystem, one name stood out as a symbol of relentless drive and transformation: dtcforce, awarded Rising Star Partner of the Year at the Salesforce Middle East Partner Awards 2024.
This moment marked more than a trophy. It was the culmination of a year that redefined what partnership, performance, and passion can achieve.
In Salesforce’s FY24, partner certifications across the region rose by 35%, and the ecosystem expanded by nearly a third. At the center of that momentum stood dtcforce, a team that not only matched this growth but helped lead it. With over 200 Salesforce certifications, a growing roster of global clients, and a pioneering new delivery model, dtc+, dtcforce turned 2024 into a masterclass in execution and innovation.
The “Rising Star Partner of the Year” title recognized partners who demonstrated exceptional performance across Salesforce’s key pillars—Customer Success, Innovation, Growth, and Leadership—and dtcforce delivered on all four. From accelerating enterprise transformations to building data-driven, AI-powered Salesforce solutions, the company’s results spoke for themselves.
The energy at the event was palpable. The dtcforce team arrived not just as participants but as changemakers, sharing insights, meeting clients, and showcasing the future of AI + CRM in action. Conversations buzzed around autonomous workflows, customer intelligence, and connected data experiences, with visitors eager to see what makes dtcforce’s approach different: outcomes that are fast, measurable, and meaningful.
As the awards ceremony unfolded, the anticipation built. When dtcforce was named Rising Star Partner of the Year, applause erupted across the room. The recognition validated what the company’s teams and clients had already known: dtcforce’s combination of technical depth, delivery precision, and people-first culture had set a new benchmark for partnership excellence in the region.
2024 was also the year dtcforce’s vision came fully into focus. The launch of dtc+, the world’s first unlimited implementations-as-a-service program, gave organizations a new way to scale Salesforce delivery—faster, simpler, and smarter. Clients embraced it, teams thrived on it, and the market took notice.
But the real story wasn’t told in numbers. It was written by people: consultants who stayed curious, engineers who innovated relentlessly, and leaders who inspired their teams to think beyond convention. It was fueled by a culture defined by Learning, Excellence, Attitude, and Drive (L.E.A.D.), values that transformed a small idea into a fast-growing, globally recognized Salesforce partner.
The award is a symbol, yes, but it’s also a promise that dtcforce’s rise is just beginning. The company now looks ahead with the same fire that brought it here: to continue scaling its delivery impact, deepen expertise across AI and Data Cloud, and keep empowering diverse, talented professionals to lead from the front.
At Salesforce World Tour Dubai, dtcforce didn’t just win a category—it earned its place among the region’s most trusted digital partners. And as the lights dimmed and conversations turned toward the future, one truth was clear: this Rising Star is here to stay.
About dtcforce
dtcforce is a Platinum Summit Partner and global leader in Salesforce consulting, specializing in AI-driven CRM innovation. With a mission to transform how organizations connect, automate, and grow, dtcforce continues to redefine digital transformation with innovation, diversity, and excellence at its core.
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